Before social media took over the world—and chained us to our phones—the beauty of a photograph not just lay in making an image, but also its final result: a print. Crafting the perfect print wasn’t just a technical feat; it was a testament to the photographer’s discerning eye and unique skill set, setting their work apart in a sea of creativity. From mastering the delicate dance of highlights and shadows to the precise art of cropping, every decision carried the weight of determining the success or failure of a photograph. It was a relentless pursuit of perfection, demanding both patience and perseverance. So, why are we focusing on this theme today? What we’re about to reveal should drive home the significance of the matter — it starts with Joe Rosenthal.
Lead image by Brian Rinker on the Flickr Creative Commons.
Reports reveal Raising the Flag on Iwo Jima, an iconic image etched in the annals of the 20th century, has fetched a staggering $103,090 at auction. It depicts six US Marines hoisting the American flag on Mount Suribachi during the Battle of Iwo Jima in World War II’s Pacific Theater. Crafted through the skilled lens of Joe Rosenthal, its enduring legacy has transcended generations, earning it one of the most reproduced images in history status. Moreover, it holds the distinguished title of the most expensive wartime picture ever sold.
But why does this aged photograph command such a hefty price tag, especially considering its widespread reproduction? It’s not as simple as it seems.
This print falls under the coveted Type 1 category, meaning it was developed directly from Rosenthal’s original negative just two years after the moment was captured. More so, the print bears Rosenthal’s inscription, adding an extra layer of historical significance: “To a great bunch of fighting men on Iwo Jima.”
In addition to its fame (and a fair share of controversies), Rosenthal also etched his name in the Pulitzer Prize’s history. The esteemed photographer clinched the prestigious accolade in 1945 while working for the Associated Press (AP), solidifying his reputation as his craft’s master.
Delving into its rarity, Goldin underscores its scarcity, revealing that only three such photographs are known to exist. There is also “dual-service authentication by PSA (Photographic Society of America) DNA for Type 1” as well as the photographer’s signature. Despite such prints being so rare, auctioneers note they are undervalued “when compared to other segments of the hobby.”
This also brings us to the discourse: Why do prints still hold such sway in our increasingly digital world? A mere digital “photograph” is akin to an unfinished symphony—it lacks the finality and allure a print provides. Moreover, many legendary photographers, like Joe Rosenthal, are those who’ve left an indelible mark on the medium. These folks would immerse themselves in the darkroom. It wasn’t just about preserving a moment in time; it was a conscious process that allowed them to grasp the essence of their work. By witnessing their images materialize on paper, they gained invaluable insights into which photographs resonated with their vision. Additionally, for beginners, it is a rite of passage and a journey of self-discovery.
But for photographers who rarely use a film camera, is this practice still needed? Absolutely. In a world where digital gratification is just a screen tap away, the rush for instant attention often leads photographers to cater solely to popular trends, sacrificing genuine artistic intent. This phenomenon has contributed to the proliferation of certain types of photography lacking depth and originality.
In contrast, shooting a picture (including a digital camera) and creating prints offers a deeper, more immersive experience. Prints endure for years, elevating the photographer’s connection to their work and providing a tangible manifestation of their creativity. Beyond aesthetic appeal, the act of making a print enhances memory recall, fostering a stronger relationship with photography (one that seems to dwindle if there is no instant gain). Thus, such an engagement transcends the fleeting excitement of social media validation, offering a more profound and enduring connection to the art form.